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Direct Mail Marketing With Postcards -- The Headline Factor
Why is the headline so important to a direct mail marketing postcard? We'll get to that in a moment. First, let's demystify the headline by breaking it down to its purest form.
A headline is a line of text at the head of a document, hence the name. I don't tell you this to insult your intelligence. I tell you this to open your mind to what all a headline might accomplish.
When you use the word "headline," most people think of newspapers ("12 Arrested in Whoopee Cushion Incident") or advertisements ("Lose 15 Pounds in 30 Days, Guaranteed.") But headlines can be found on a much wider array of publications than that.
The Purpose of Hea...
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